Developmental Concepts Full Scale Marketing ~ dcmktg.com

Design
"You never get a second chance to make a good first impression"

Business cards are the front line image of your business. And since most of us will judge a business by their image (consciously or unconsciously ), it is imperative that your business card portrays professionalism and high quality. Think about it... how many times have you taken a second look at a business card? How many times have you judged a business based on the "LOOK" of their business card - even before you knew what they were all about? It is also important to remember that, often your customers will associate the attention put on your image with the attention put on your products and services. DC can design, print and deliver business cards which always command the visual attention of viewers. Moreover, the quality material used to make our cards, as well as our printing process ensures that your cards will "feel" as great as they look!

More than just business cards

The business card format can also be used in a variety of great ways, here are some of the most popular ones:
• Advertise your Web Site (Webcards)
• Promote your business
• Hangtags
• Announce a special event (birth, wedding etc.)
• Advertise in mailboxes
• Announce a party
• Teaser cards
• Mini Calendars
• Gift discount cards
• Loyalty cards

Plastic Business Cards
Whether it's related to America 's love affair with the credit card or our broadening use of gift cards, plastic cards' sex appeal is real.

A business card that is made like a credit card and feels like a credit card has a perceived value which is high. This makes it harder for anyone to throw it away and, will increase the chances that your business card will be kept in your customers' wallets.

Plastic cards are great as high impact business cards but also ideal for many other applications, such as advertising and promotions - example - "On presentation of this card receive 10% on your next purchase" or you can also put a monetary value on the card... $10, $20, $30 card etc. Think about it, if you get a card that looks like a credit card in the mail, and this card has a clear $20 value on it, would you throw it away? Even if the product advertised might not interest you, you would still pick it up, look at it and keep it... this is the power of 'perceived value'.

Custom Logo Design

Keeping your logo simple
Your logo will most likely be used for many purposes: business cards and letterhead, outdoor designs, the Internet and promotional items such as T-shirts and mugs. The logo has to look good when resized to fit on a small 2"x 3.5" business card. If the design is complex a lot of detail will be lost when the logo is shrunk to fit on the card and people might not be able to make out the design. Elaborate designs can be difficult and expensive to put on T-shirts and mugs.

Complex designs equal high printing costs
A decision to have a highly complex logo for your firm can come back to haunt you. This doesn't mean that your logo has to be simple (and boring) for it to work. An elegant logo can enhance your firm's professional image. The trick is to find the right balance between design and functionality, where you have a great design that you can use for all purposes.

Not using too many colors
The reason should be fairly obvious. You want to keep printing costs down and you can best achieve this by limiting the colors in the logo.

Planning to use your design
Think about how you are going to use the logo and build the design to meet your specific needs. If you are going to use it primarily in faxes then you need a sharp one-color design with no gradients so that the design will look good when faxes.

On the other hand, if your logo is only going to be used in the Internet then you have tremendous artistic freedom for the complexity and the number of colors in the design, as printing costs will not be a factor.

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